About Us

Since 2012, Formula Jelita has been a leading and professional private label cosmetic manufacturer in Indonesia.
With strong expertise and years of experience in the beauty industry, we also export high-quality cosmetics worldwide. Our fully equipped production facilities and skilled team ensure efficient, consistent, and top-grade manufacturing.

As a certified OEM/ODM partner, we hold CPKB, PKRT, and HALAL certifications, meeting both local and international standards.
Our experienced R&D team formulates innovative cosmetic products tailored to current market trends—helping our clients stay ahead and meet their customers’ needs.

Our customers have trusted FJI products for over ten years.

The Facility

Our production facility uses the most advanced technology and equipment to manufacture top-quality color cosmetics and skincare products. Our R&D team develops the most innovative and high-value solutions tailored to every request. Our QA and QC teams consistently ensure the highest quality and production volume. We deliver premium products on time.

Grow Your Brand

It’s time to develop your dream product. With a minimum order quantity of just 5,000 pcs, we’ll help you create the perfect formula tailored to your needs.

We are committed to helping your brand grow through complete services. From research to production.
Our expert team conducts in-depth research to develop products that meet today’s consumer needs.
With modern technology and full support in the packaging process, we ensure every product we manufacture meets the highest quality standards.

Let us handle every detail of product development so you can focus on scaling your business and strengthening your brand strategy.

Don’t wait for the perfect moment to start or grow your business. Every great brand begins with a bold step forward.

We are committed to helping your brand grow through comprehensive services, from research to production. Our expert team conducts in-depth research to develop products that align with current consumer needs. With modern technology and full support during the packaging process, we ensure every product we create meets the highest quality standards. Let us handle every detail of product development, so you can focus on growing your business and building your brand strategy.

Don’t wait for the perfect moment to start or grow your business. Every great brand begins with a bold step forward.

Bruno Hasson

CEO FJI

Bruno Hasson, a Harvard Business School graduate born in Paris, France, is best known as the founder of Sophie Martin, a highly successful fashion and accessories brand that thrived in Indonesia for over 20 years.
With decades of experience in the Indonesian market, he has built a solid reputation for creating and managing impactful consumer brands. His deep understanding of local market dynamics and consumer behavior led him to expand into the cosmetics industry by founding PT Formula Jelita International (PT FJI), a leading cosmetic manufacturing company.

PT FJI specializes in the production of high-quality, BPOM-certified, and Halal cosmetics, including skincare, decorative makeup, and perfumes. Drawing on over two decades of experience in Indonesia, Bruno infused PT FJI with extensive knowledge and insight, making it a trusted partner for brands seeking innovative and reliable manufacturing solutions.
At PT FJI, the goal is not only to produce outstanding cosmetic products, but also to deliver a smooth, personalized experience to each client, with unmatched quality and service.

In addition to PT FJI, Bruno also founded Flexofast, a leading fulfillment company specializing in e-commerce and B2B logistics for cosmetics. Flexofast ensures products are delivered efficiently, safely, and on time, offering end-to-end solutions from manufacturing to distribution.
This synergy between PT FJI and Flexofast provides brands with a seamless and integrated service that helps them succeed in Indonesia’s competitive market.

Bruno’s vision for PT FJI is to become the leading OEM cosmetic manufacturer in Indonesia.
To achieve this, he focuses on three core pillars: a client-first mindset, fast and transparent costing, and delivering best-in-class formulations.
These guiding principles form the foundation of PT FJI’s operations, ensuring every client receives top-quality products, exceptional service, and operational efficiency.

With over 20 years of experience in the Indonesian market, Bruno Hasson continues to drive innovation, positioning PT FJI and Flexofast at the forefront of the cosmetic and fulfillment industries.
His unwavering commitment to excellence and client satisfaction has earned him a strong reputation as a trusted leader in Indonesia.

Security & Safety

As a certified OEM and ODM cosmetic manufacturer, we hold CPKB, PKRT, Halal, and Vegan (Biorius) certifications. Our R&D team develops innovative products aligned with the latest market trends, helping your brand stay compliant, competitive, and ahead of the curve.