Rapid change in Indonesian consumers behaviors has shape a new retail paradigm to enter the market. Young generation shops different from their parents and are more relating on social media and celebrities.
Selling online and on marketplaces like Shopee or Lazada requires experience with account managers and understanding the campaigns mechanics to maximize returns.
Accessing offline retails places need a strong understanding on stock financing and merchandise returns policies.
Entering the Indonesian market requires a BPOM (Health authority) certificate and often Halal standard.
All the above is part of Formula expertise thanks to our long presence in the country.